Thursday, 4 February 2016

*SONG REVIEW* AARON GOODVIN | 'Knock On Wood's Powerful Industry Message

by CA Marshall

I am a little late in getting to review this song. Alberta Born, Nashville Based, Country Recording Artist Aaron Goodvin has truly gotten my attention with his new single release 'Knock On Wood' that launched with his video on January 18th. Not only has this one quietly snuck up on me in the midst of this last months busy mayhem, but it captured my attention with it's most powerful composition and captivating lyrics!

Recently, Goodvin embarked on his adventure with notable Country Recording Artist Johnny Reid in an 'across Canada' tour that began in Vancouver on February 1st and will finish in Cornerbrook, Newfoundland on April 4th, 2016. (see our article from Warner Music Canada with the press release here

So here's my thoughts on 'Knock On Wood':


I know that may seem cliche to some for me to say, but really, this song really had me speechless. Here's why....

In my career to date, I have been blessed to meet and know intimately the behind the scenes of what real struggles a Recording Artist faces and often times, there really isn't the supports there with family, friends, and industry. Often times, there is financial hardship, untrustworthy people, and many disappointments. Many times people will lend praises and offer the moon but when it really comes down to it, the only person really believing in them is themselves with the exception of very few special people who support them in their quest. 

In this song, Goodvin talks about the belief his mother had in him and that quest for the 'right woman' in his life who will support him wholeheartedly on his journey. Let's face it folks, in this industry, you have to align yourself with the ones who will love you unconditionally and enough to see you through your worst times because it's really all not rainbows and butterflies. The struggles are real and it takes a really strong and loving individual to go through those storms with you. 

So what is this quest? It is the will to put pen to paper, then create something magical with instrumentation, vocals and production all for the sake of getting a personal experience, tragedy, love, celebration, or triumph out to you, the consumer. This is at the sake of costing hundreds and thousands of dollars simply for the sake of sharing a piece of their heart through passion just so that someone somewhere in the world can relate, nod their head and say, "Wow, I so understand what this song is about and it helped me'. Key word here: Helped me. 

I truly believe that all art is the ability to offer healing and love to others through a universal message and music, mo matter where you are in the world, promises just that. 

The lyrics and gentle message that Goodvin delivers in this song truly connect with his peer group as it appears a personal journey of his own to have also struggled with the ups and downs of the industry. In creating some of the most relatable and powerful lyrics via this song, he has truly captured my respect as an industry professional. I review music daily and look for the one song that will really connect to me above the rest and this one does just that. 

This last week for me personally has been a challenge and although I am not a Recording Artist, I am an Artist, and it often takes a lot of belief in ones self and sheer will and determination to see your art through - even if that means you have to walk the path alone. So, this song resonates with me and I am certain that it doesn't matter who you are on this planet, we all face similar challenges in any vocation and this song will truly connect with everyone who hears it's message. 

In listening to the melody, it is clear that Goodvin has that Nashville polish and flair for creating a true country sound. Well done sir, you have my attention! Check out the video below and enjoy! 


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On tour with Johnny Reid / What Love Is All About 2016 Tour Dates:

February 1 – Vancouver, BC – QE Theatre
February 2 – Abbotsford, BC – Abbotsford Centre
February 3 – Kamloops, BC – Interior Savings Centre
February 5 – Prince George, BC – CN Centre
February 6 – Grande Prairie, AB – Canada Games Arena
February 8 – Saskatoon, SK – TCU Place
February 9 – Saskatoon, SK – TCU Place
February 12 – Medicine Hat, AB – Medicine Hat Regional Centre
February 13 – Lethbridge, AB – Enmax Centre
February 16 – Regina, SK – Conexus COA
February 17 – Regina, SK – Conexus COA
February 20 – Winnipeg, MB – Club Regent
February 21 – Winnipeg, MB – Club Regent
February 26 – Calgary, AB – Southern Alberta Jubilee Auditorium
February 27 – Calgary, AB – Southern Alberta Jubilee Auditorium
March 2 – Edmonton, AB – Northern Alberta Jubliee Auditorium
March 3 – Edmonton, AB – Northern Alberta Jubliee Auditorium
March 5 – Red Deer, AB – Enmax Centrium
March 7 – Brandon, AB – Westman Place
March 8 – Thunder Bay, ON – Thunder Bay Auditorium
March 9 – Sault Ste Marie, ON – Essar Centre
March 10 – Sudbury, ON – Sudbury Arena
March 12 – Oshawa, ON – GM Centre
March 14 – Kitchener, ON – Centre in the Square
March 17 – Hamilton, ON – Hamilton Place Theatre
March 20 – London, ON – Budweiser Gardens
March 21 – Toronto, ON – Massey Hall
March 22 – Peterborough, ON – Memorial Centre
March 24 – Kingston, ON – K-Rock Centre
March 28 – Moncton, NB – Moncton Arena
March 29 – Saint John, NB – Harbour Station
March 30 – Sydney, NS – Centre 200
March 31 – Halifax, NS – Scotiabank Metro Centre
April 3 – St. Johns, NL – Mile One Centre

April 4 – Cornerbrook, NL – Pepsi Centre 

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